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1. Course title: Bachelor of Business Administration Program in Marketing
2. Degree title: Bachelor of Business Administration (Marketing) B.B.A. (Marketing)
3. Faculty: Management Sciences
4. Course objectives: To produce graduates who
4.1 Are knowledgeable about and have capability in marketing.
4.2 Are skilled in marketing analysis.
4.3 Are skilled in using technology; and have good communication skills.
4.4 Have a moral and ethical outlook; and take a responsible attitude towards business development, especially with regard to local communities.
4.5 Are public-spirited; and take a responsible attitude towards society.
5. Curriculum:
5.1 Total credits: Not fewer than 124 credits in total.
5.2 The curriculum is separated into the following subjects:
5.2.1 General courses totaling not fewer than credits 30 and comprised of
5.2.1.1 Languages and communication studies 12-15 credits
5.2.1.2 Humanities 3-9 credits
5.2.1.3 Social studies 3-9 credits
5.2.1.4 Mathematics, sciences and technology 6-9 credits
5.2.2 Major-specific courses totaling not fewer than 88 credits comprised of
5.2.2.1 Core courses 81 credits
5.2.2.1.1 Core courses in business administration 30 credits
5.2.2.1.2 Compulsory courses 36 credits
5.2.2.1.3 Optional courses Not less than 15 credits
5.2.2.2 Training and work experience 7 credits
5.2.3 Optional modules totaling not fewer than 6 credits
6. Careers after Graduation
6.1 Marketing executive
6.2 Marketing administrator
6.3 Marketing planner
6.4 Marketing researcher
6.5 Sales administrator
6.6 Sales representative
6.7 Customer relations executive
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