1. Course title: Bachelor of Business Administration Program in Electronic Business Management
2. Degree title: Bachelor of Business Administration (Electronic Business) B.B.A. (Electronic Business Management)
3. Faculty: Management Science
4. Course objectives: To produce graduates who
4.1 Have a moral and ethical outlook for the profession.
4.2 Have both theoretical and practical knowledge of electronic business management.
4.3 Have skills in electronic business management and have ability to integrate knowledge with information technology.
5. Curriculum:
5.1 Total credits: Not fewer than 124 credits in total.
5.2 The curriculum is separated into the following subjects:
5.2.1 General courses totaling not fewer than credits 30 and comprised of
5.2.1.1 Languages and communication studies 12-15 credits
5.2.1.2 Humanities 3-9 credits
5.2.1.3 Social studies 3-9 credits
5.2.1.4 Mathematics, sciences and technology 6-9 credits
5.2.2 Major-specific courses totaling not fewer than 88 credits comprised of
5.2.2.1 Core courses 81 credits
(a) Core subjects in Business 30 credits
(b) Compulsory courses 39 credits
(c) Optional courses totaling not fewer than 12 credits
5.2.2.2 Training and work experience or 7 credits
Co-operative education training
5.2.3 Optional modules totaling not fewer than 6 credits
6. Careers after graduation
6.1 Expert in online network management for government or private organizations
6.2 Online marketing officer
6.3 Business application support officer
6.4 Database campaign analyst
6.5 Electronic business system analyst
6.6 Knowledge management web administrator
6.7 SEO manager (SEO stands for Search Engine Optimization Manager)
6.8 SEM manager (SEM stands for Search Engine Marketing Manager)
6.9 Electronic business entrepreneur
6.10 Electronic Business consultant
6.11 Educators, teachers, scholars
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